After spending a decade working in the corporate world, Licinia felt that it was time for a change. With a passion for art, photography, and fashion design, she saw an opportunity to bring her creative vision to life. Drawing on her family's background in the textile and manufacturing industry, and inspired by her grandfather's legacy as a famed artist in Portugal, Licinia set out to create a bespoke collection of high-quality products that combined art and fashion.

The Oi Captain brand was born with a focus on authenticity, quality, and attention to detail. As the brand evolved, it became clear that there was a need for a sportswear line that celebrated the beauty and energy of the ocean and coastal lifestyle, to inspire people to embrace an active, carefree lifestyle.

Oi Captain's collections for men and women feature versatile pieces designed to empower people to live the life they love, whether it's on the beach, in the mountains, or beyond. With a commitment to sustainability and responsible manufacturing practices, Oi Captain is more than just a brand, it's a lifestyle.

Our focus is on offering products that connect, engage and bring value to customers, evoking a feeling of weekends and holidays into everyday life.

At Oi Captain, the mantra is to maintain an ethical business while inspiring customers to love life through creativity and attention to detail. The goal is to change customers' attitudes to online shopping by sourcing only quality products that add real value to their lives. 

With a passion for the ocean and coastal lifestyle, Oi Captain's mission is to empower people to embrace an active, carefree lifestyle and to bring inspiration through creativity and design.